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US WordPress developer hourly rates in 2026 range from $15-$40/hour for entry-level freelancers, $40-$80/hour for mid-level, and $80-$150+/hour for senior developers. Agency rates run $75-$200+/hour. The national average is approximately $40.65/hour based on ZipRecruiter’s 2026 data.

A simple brochure site (1-5 pages) costs $500-$2,000 from a freelancer or $2,000-$4,000 from an agency. A small business site (5-15 pages) runs $2,000-$5,000 freelance or $5,000-$10,000 agency. WooCommerce stores start at $5,000-$10,000 freelance and $8,000-$15,000+ agency.

Rates vary based on experience level, geographic location, project complexity, specialization, and whether you hire a freelancer or agency. A developer in NYC ($44.47/hour average salary) costs more than one in Phoenix ($37.88/hour). Specialized skills like WooCommerce or security hardening add 15-40% premiums to base rates.

Offshore developers charge significantly less. India-based developers average $30/hour, Eastern European developers average $50/hour, compared to the US average of $120/hour for freelancers. However, offshore hiring involves tradeoffs in time zones, communication, and accountability that may offset cost savings depending on your project.

WordPress maintenance retainers range from $50-$150/month for basic freelancer support to $246/month (the industry average across five major providers). Development-inclusive retainers that cover maintenance plus ongoing development hours run $1,500-$3,000+/month.